Most common mistakes that businesses make with global marketing:
1. Not paying enough attention to internal data. Developing a global market entry strategy requires more complex and specialized market research
2. Not specifying countries, “We’re expanding to Asia” is to vague. You need to be very specific about the country. This will help with learning the culture, and making connections. Remember, that every country has its own local laws, cultural norms, forms of currency and payment, and unique business practices.
3. Not adapting your sales and marketing channels. Many companies (especially Western ones) believe they can enter new markets by following the same strategy that brought them domestic success. While brand consistency is important, different markets favor different sales and marketing approaches. marketers need to change up their own channels according to the behaviors of each market, and this can vary across countries within the same region.
4. Not adapting the product offering. Often, companies try to launch identical products in different markets, ignoring the fact that they’re dealing with very different customers. Remember, the importance of understanding the culture?
5. Not thinking through the global logistics. Marketers use platforms that enables them to publish content on their website, send out email communications, publish social media updates, and carry out other key marketing tasks. But the same tools don’t support every market. For example, perhaps the software you use to conduct webinars only supports five languages, while your marketing automation software allows you to market in dozens of languages. Blocked sites such as Skype, Facebook messenger and Zoom in some countries. Maybe your payment solutions only work for a few countries. You need to ensure that you can actually market to people in that country, which means considering details like how to display local currency, being able to email customers in their time zone, and supporting the languages customers speak.
6. MINDSET!! If you need assistance building a global brand, click the link in the bio and schedule a consultation today.