@jacquemus DID YOU KNOW? ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ Jacquemus’s brand pays tribute above all else to his mother’s style and spirit. As a child, he made a dress for her out of beige linen, which she wore to take him to school the following day. ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ Her untimely death (she died in a car accident aged only 42) pushed Jacquemus to start his own brand, under her maiden name. ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ “Jacquemus is not about nightlife and clubbing and things like that, it’s more about fruit and vegetables and rolling in the grass.” ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ➖➖ “I've never been to fashion school, but I worked at the Comme des Garçons store in Paris to finance my brand, and I feel it was my school,” he told Marie Claire in 2017. “It taught me about clothes, and how to be sure of who you are, treat your people and approach your customer.” ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ‘’Fashion is poetry,” he told Interview in 2016. “It’s a way to tell a story, to say something in this world, because you always send a message with what you wear. Yet, fashion is also a business. I sell poetry. For me, there is no point in fashion if you don’t sell. That is why what you see in my runway shows is what we sell. I like to have that transparency. Now with Instagram and social media, people see a fashion show and they want to buy what they see.” ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ His budding business is expected to generate over €5 million in sales this year.