Volant Wear - A modern take on sports history. ✌
Our company name and logo have both historical and symbolic ties to the sport: Volant was drawn from the 16th century in France where the game was known as Jeu de Volant, meaning “The Game of Flight”. -
Today, Volant is defined as “the ability to fly or characterised by flight” and is in direct correlation to how we feel as players when we take to the court. Volant is also known to the French as the shuttlecock itself.
Volant’sbrand logo was derived from the negative spaces between the feathers of the shuttlecock, tying it back to our sport and representing the subtlety behind our brand’s look and feel.
These unique details that form our brand allow badminton players to wear our clothes proudly everywhere they go, knowing that there are a broader vision and more profound meaning as to why they’re wearing it.